High-clarity product photography and lifestyle compositions for the LC Gluta Glow and LC-Glitz BTX lines, driving a unified brand aesthetic across e-commerce and social platforms.

Project Details
The skincare brand suffered from inconsistent visual messaging; their product shots varied in lighting and backdrop, which diluted brand authority. They needed a visual system that communicated both the "clinical" effectiveness of their ingredients (like Glutathione and Hyaluronic Acid) and the "luxury" experience of using the products.
We executed a dual-track production: clean, high-key studio photography for the web store and "hero" lifestyle compositions using natural elements like citrus and botanical accents to emphasize organic ingredients. We utilized soft-box lighting to minimize harsh reflections on the gold and white packaging, ensuring the fine print on the labels remained legible even at thumbnail sizes. This approach built immediate trust through visual transparency and professional polish.
Project Research
Using historical ad data, we identified that skincare consumers are 40% more likely to click on ads that visually represent the "key ingredient" (e.g., oranges for Vitamin C). We audited the layouts of top-performing beauty brands to determine the optimal "product-to-negative-space" ratio for mobile viewing.
This research led us to implement the "vibrant yellow/gold" theme, which outperformed neutral palettes in user preference tests for "radiance" products.
Project Results
Following the rollout of the new imagery, the brand reported a 28% increase in click-through rates (CTR) on Meta ads. The standardized product shots reduced customer inquiries regarding packaging details by 50%.
The lifestyle assets were successfully leveraged for a series of influencer kits, establishing a cohesive visual identity that helped the brand scale its social media presence rapidly.




Brands We've Scaled

